Basic Logic Branching

Logic branching is a system of rules written into a survey to individualize the survey flow for specific respondents/scenarios. It is used in conjunction with a previous question. For example, a survey may ask consumers if they are male or female. You can use logic branching to write follow-up questions that are different for each gender.

Quotas

1. Add any type of quota. In this example we will use the Education quota. 

2. Create a follow-up question that you only want to address to people that have completed a “Finished College (4-year degree)." In this example we will use a Multiple Selection question.

3. We will now use logic branching to target this question to consumers who completed a “Finished College (4-year degree)” in the first question (Q1).

4. In the Logic Branching section, type “Education.” All the answer choices for Q1 will appear. Click on “Finished College (4-year degree).”

5. This ensures that only respondents who have done Finished College (4-year degree) will receive this question.