Understanding Logic Branching

Q: What is “Logic Branching?”

A: A system of rules written into a survey to create a survey flow that varies for different respondents, depending on how they’ve answered a specified question. 

Q: How is Logic Branching used?

A: Logic Branching is used in conjunction with a previous question. For example, the survey asks consumers if they are male or female. You can use logic to write follow-up questions that differ, depending on gender.