Primary Questions

Primary questions are the basic question type available in Survey Builder surveys. To view each question type, hover over the question options on the left panel. To add a question, double click on it or drag and drop it into your survey.

Single Selection is a basic multiple-choice question type; respondent may select one answer.

Multiple Selection allows respondents to choose more than one answer or option.

Ranked Order asks respondents to rank the answer choices numerically. You may designate a minimum and maximum number of choices to select.

Short Answer provides the flexibility of an open-ended response. You may allow truly open-ended responses, or you may limit the answers to specific formats such as numbers, postal code, currency, or percentage. You may also control the length of responses by designating a minimum and maximum number of characters for each answer. To set character minimum or maximum, click the QID in the top left corner of the Question Editor.

Intensity Scale questions allow you to present answers on a scale of approval or disapproval. You can give respondents a Slider Scale or a series of Radio Buttons that have labels such as “Strongly Agree,” “No Opinion,” and “Strongly Disagree,” or use a more fine-tuned numerical approach. Intensity scales may be used in Two-Tap Matrix (grids) questions, as described below.

Two-Tap Matrix (Grids) ask respondents' opinion on multiple items within the same screen. This is very common when a standard Likert scale is being applied. Custom scales may be implemented to provide a better user experience. Instead of asking several multiple choice questions,  an interactive layout allows consumers to choose a selection for each row item.

Intensity scales may be used in Two-Tap Matrix (Grids) to give the consumer additional control and interactivity.

• Radio Button: This type of intensity scale displays the options as buttons the consumer can click on.
• Slider Scale: This type of intensity scale presents an interactive slider that allows consumers to control their selection. This allows you divide and mark the slider with value measures, and , and to label the slider to indicate what’s being shown.