Survey Builder Feasibility

What is feasibility?  

fea·si·bil·i·ty

/ˌfēzəˈbilədē/

The state or degree of being easily or conveniently done.

What is feasibility with MFour’s Survey Builder? 

Feasibility refers to the prediction of the total sample that our survey platform can gather. This prediction uses factors such as - active panel size, incidence rate, response rate, and drop-off rate. By combining all these factors with the user's specified criteria, the system determines if an order for a survey can be fulfilled. 

This feasibility process helps in determining:

• The number of completed interviews we can collect
• The composition of these completed interviews
• The pricing of the completed interviews

What does the user need to understand with feasibility for a survey order?

• Total Sample Size
  • Including quota composition
  • Templates
  • Behavior data (if applicable)
• Estimated time to field (Days)
  • Requires a minimum of 3 days
  • Set by the user

How does this work on Survey Builder?

Once the user begins to program their survey, they will be taken to the Survey Editor page. They will begin programming and will input sample size/ the quota composition. They can program up to 20 questions. This does not include demographic questions, instructional text, or termination points. The question types and quota composition, will ultimately determine the sample’s feasibility. The Survey Builder will display feasible quota percentages based on the user’s target sample size (only if the requested quotas are not feasible).

What happens if my quotas are unfeasible?

If your quotas are marked as "unfeasible," a Red X will appear and highlight those that need adjustment. The language “Feasible up to X% of sample size” indicates to the user must adjust either the individual quota or total sample size. If continuous adjustments are made and the survey remains as “unfeasible,” please contact our Studio support team.