vTracker+™ Smartphone Purchase Intent

Smartphone Purchase Intent  

Description: 

Designed to provide insights into smartphone purchase intentions to help understand the key drivers, barriers, and considerations influencing consumer decisions.  

Benefits 

- Understand the reasons consumers choose to purchase a smartphone, delay their purchase, or barriers to buying across different venues. 

- Explore future purchase intentions among those who did not purchase a smartphone. 

- Analyze multiple device purchases from your brand and your top competitor at any given time. 

Features: 

Purchasing Drivers

Consideration Insights

Purchase Barriers 

Future Buyer Intentions

Multi-Device Purchases