Surveys with Location Visits

This video will give you a quick overview of the Survey + Location tab.

I’ll start by scrolling down to the pre-canned visualizations, then show you the available selections you can make to build upon those visualizations.

Here you’ll see three charts showcasing location behavioral data from your survey respondents – location visitation reach (as a percentage), The average visit frequency, and The median visit duration. The default view shows behaviors of all respondents within 14 days before their survey response.

These charts are great to compare behaviors against any cut of survey responses. I’ll show you how to use them.

Under selection A, I’ll choose q1 and select a response of conservative. And under selection B, I’ll choose the same question but this time select liberal. You’ll see your selections compared in the chart below.

For more advanced selections, change the data selection timeframe or data contribution level to meet your desired timeframe and data completeness assumptions.

You also have a selection of display filters to choose from that impact the number of brands, and which brands will display below.

If you scroll down a bit further, the last pre-canned visualization shows the visitation reach by time of day.

Or feel free to build your own visualizations. We’ll dive deeper on how to do that in another video using the “explore” functionality.

And lastly, you have access to two-levels of data – the summary tables that power the visualizations and above the raw data that powers many of the filter selections. For advanced users, feel free to “explore” to further manipulate these summary tables and raw data using excel-like capabilities.