FairTrade Data® vConsumer Panel™ Behind MFour Studio

Understanding the FairTrade Data® vConsumer Panel Behind MFour Studio. 

You need accurate target market representation, and you get it from MFour. This article provides MFour Studio users insight into MFour’s consumer panel scale, sourcing, Fair Trade Data values, account integrity, and composition.

The MFour Studio ecosystem is powered by consumer data from MFour’s Surveys On The Go® (SOTG) mobile application, the nation’s highest-rated, FairTrade Data® research app.

More than 400,000 unique active SOTG app users on both iOS and Android devices generate 550mm+ behavioral events using a rolling 90 day average, including:

• 370 million+ app opens
• 125 million+ website hits
• 36 million+ location visits

Surveys On The Go is available in the U.S. market.  SOTG’s consumers are sourced primarily through organic discovery and word-of-mouth referral, made viral through the app’s 4.5+ star rating.  

As an SOTG user, consumers are offered the opportunity to share location, app and web data, as well as take surveys. Consumers are selected for surveys based on qualifying demographics as well as validated observed behavior patterns, many times at the Point of Emotion® when experiences are still fresh in the consumer's mind. 

SOTG consumers are compensated for survey participation and data sharing through our Fair Trade Data® philosophy - which dictates consumers have clear informed consent with the right to easily opt out; collected data is anonymized and for market research purposes only; and that consumers are compensated fairly.  

Through our Fair Trade Data® philosophy, MFour is proud to offer unmatched user retention and the most naturally representative panel in the United States - including deep ethnic representation - accurately reflecting the market’s diversity so clients can be confident making informed business decisions. 

In addition, as an all-mobile panel, we combine both opinion and behavioral data points to weed out the fraud and bots that plague the survey research industry.  As a result, SOTG panel quality is consistently rated as “blue ribbon”, “premium” and “number one” among buyers.